Nnnow.com is one of India’s first-ever omni-channel fashion e-commerce websites. To launch the website we developed an all-encompassing campaign that played out online and in-store with the brand’s many retail partners. The campaign included developing a very youth-centric look and feel that tapped directly into the ‘Now Generation’s’ ethos of instant gratification, and ‘by any means necessary’ outlook to life. To that end, we created a series of web films, influencer videos for Instagram, and online campaign banners.